E-commerce
UK is the third largest market in the world for online shopping and the first in Europe.
The strict restrictions linked to Covid-19 decided by the Government, also committed to the process of exiting the European Union, which saw its definitive application at the end of 2020, have pushed up the growth of e-commerce and online retail.
Read more “United Kingdom e-commerce growth 2010-2020”
E-commerce
In 2020, e-commerce has become increasingly central and decisive, following a sharp increase in online demand. This growth has been accelerated by the restrictions adopted by european nations to contain the Covid-19 pandemic.
These conditions have led to a strong acceleration in the growth of e-commerce over traditional retail.
Read more “Online purchases made in 2020 in Europe by place of residence”
Brand identity
The consumer throughout his life develops a value system, which represents it and which changes with the time and environment in which the consumer interfaces.
Therefore the development of a brand identity that builds a symbolic and value ecosystem, to which the potential customer can recognize and dialogue, feeding needs to which the brand responds and stimulates the birth of new ones.