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e-commerce - Rossi & Morelli E-commerce

United Kingdom e-commerce growth 2010-2020

UK is the third largest market in the world for online shopping and the first in Europe.

The strict restrictions linked to Covid-19 decided by the Government, also committed to the process of exiting the European Union, which saw its definitive application at the end of 2020, have pushed up the growth of e-commerce and online retail.

Read more “United Kingdom e-commerce growth 2010-2020” →
E-commerce

Online purchases made in 2020 in Europe by place…

In 2020, e-commerce has become increasingly central and decisive, following a sharp increase in online demand. This growth has been accelerated by the restrictions adopted by european nations to contain the Covid-19 pandemic.

These conditions have led to a strong acceleration in the growth of e-commerce over traditional retail.

Read more “Online purchases made in 2020 in Europe by place of ​​residence” →

e-commerce - Rossi & Morelli E-commerce

E-commerce consumer penetration in Europe 2019, by country

Read more “E-commerce consumer penetration in Europe 2019, by country” →

E-commerce

E-commerce growth in Germany 2010-2020

Read more “E-commerce growth in Germany 2010-2020” →

Brand identity

The Brand as an ecosystem of values

The consumer throughout his life develops a value system, which represents it and which changes with the time and environment in which the consumer interfaces.

Therefore the development of a brand identity that builds a symbolic and value ecosystem, to which the potential customer can recognize and dialogue, feeding needs to which the brand responds and stimulates the birth of new ones.

Read more “The Brand as an ecosystem of values” →

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