Digitization process started with Italy’s National Recovery and Resilience Plan (PNRR), aims to bring the digitization level of the Italian social and economic fabric according to the standards of most advanced European countries.
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Democratization of information and communication technologies is fundamental for a modern society, it must be independent from the condition of each person. Technological development of a nation starts from participation in the social and economic life of all citizens.
Information technologies are constantly evolving, providing new features and new platforms that improve the citizens lives. The digital divide prevents equal participation and reduces the opportunities for citizens who are excluded from it.
UK is the third largest market in the world for online shopping and the first in Europe.
The strict restrictions linked to Covid-19 decided by the Government, also committed to the process of exiting the European Union, which saw its definitive application at the end of 2020, have pushed up the growth of e-commerce and online retail.Read more “United Kingdom e-commerce growth 2010-2020”
In 2020, e-commerce has become increasingly central and decisive, following a sharp increase in online demand. This growth has been accelerated by the restrictions adopted by european nations to contain the Covid-19 pandemic.
These conditions have led to a strong acceleration in the growth of e-commerce over traditional retail.
The consumer throughout his life develops a value system, which represents it and which changes with the time and environment in which the consumer interfaces.
Therefore the development of a brand identity that builds a symbolic and value ecosystem, to which the potential customer can recognize and dialogue, feeding needs to which the brand responds and stimulates the birth of new ones.